Service Spotlight

Enrollment Insights

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Data Analysis

Identify who you serve today — and where to find the families you want tomorrow.

Service Overview

Weller partners with Andrew Esparza at Kingdom Analytics, whose experience with more than 600 organizations brings the depth of research and AI insight your school deserves.

By leveraging psycho-demographic data, we refine your recruitment and retention strategies to drive enrollment growth rooted in a clear understanding of your audience.

Our goal is to understand who is already choosing your school and why. From there, we pinpoint where to find more families like them.

We also help you identify the families you want to reach but aren’t yet attracting and create a strategic path to engage them.

And we uncover families in your market who already exist but aren’t choosing you yet, revealing key opportunities for growth based on their preferences, priorities, and values.

Tailored to Your Goals

You define the populations you want to grow. We provide the research and strategy to get there. Popular options include:

  • Full-pay families

  • Kindergarten entry

  • Students of color

  • Female boarders

  • Targeted geographic regions

Once we understand your vision, we shape a data-backed strategy to help you reach it.

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Our Process

Profile

We’ll analyze the families you currently enroll: who they are, where they live, and what motivates them.

Identify

We’ll pinpoint prospective families who align with your mission and profile.

Strategize

We’ll develop messaging and outreach plans tailored to your target audience, using the channels that will reach them best.

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This service is ideal for:

  • Independent schools that want to better understand who they currently enroll and why

  • Schools looking to find more families who fit their specific mission

  • Leadership teams targeting to study and grow specific populations with clarity instead of guesswork

  • Schools seeking to reach new types of families they aren’t currently serving

  • Teams ready to uncover and engage families in their market who haven’t yet considered their school

Ready to better understand what drives enrollment at your school?

Let’s dig into who’s choosing your school and why.

Start the Conversation